Thursday, 27 January 2011

Product Placement

Our radio station is going to be made for people of the younger generation. It can be for any gender and for anyone who likes Indie, Pop, Rock, Dubstep and RnB.
As the ages for the radio station is for a younger generation, from the ages 13-30 an extremely high majority of these people will be at school and work until around 9-5. Because of this, timing schedules should be put into place so people can listen to our station when they have enough time they can tune in and listen. After listening to more wide spread radio stations, we found that ‘Radio’ fitted the same categories as our station. Due to specific timing schedules and the taste in music, we realised we could fit in a show early morning for people on their way to school, work and other situations from 7-9 and then from 5-8, this way people can either tune in early in the morning or in the evening. For the station the presenters can be rather relaxed and chilled to let the listener have a sense of security, so they can enjoy the music and the shows more. When it comes to the news bulletin the type of formality should change, as the radio station is for such a wide range (13-30) they can all relate to the casual approach for the shows, but on the news it should be more formal to symbolise the importance of this part, as it is what occurs to everyone, as it would be formal, people would be listening more and not missing out on key information where as if it was laid back and casual people would tend not to listen as much.

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