Initial Questionnaire Analysis

Question 1 – What is your gender?
Over half of the people that took our questionnaire are female. Most of the females that were asked on the questionnaire said that they listened to BBC Radio 1. The majority of the male sex said that they listened to Capital fm.



Question 2 – How old are you?
The majority of the people that took our questionnaire were 17 – 20 years old. In fact half of the people that took the questionnaire were 17 – 20 years old. The second highest age that we asked were 13 – 16 years old. The rest of the people that we asked were all fairly equal ages from 20-40 years. The majority of the younger generation said that they access the radio whilst ‘On – the – go’. This is mostly because of the technology that the younger generation tend to have. This could show a trend within radio stations, meaning that Capital FM and BBC Radio 1 are stations for a young age.



Question 3 – Do you listen to the radio?
80% of the people that took the questionnaire said that they listen to the radio. Only 20% said that they do not listen to the radio. The main reason why people do not listen to the radio said that they don’t because they do not have a car or a device that can access radio on the go.




Question 4 - If so, how often do you listen to the radio?
From this pie chart you can see that the majority of people listen to the radio once a day, the next biggest group of people didn’t listen to the radio at all. Then it was the people who listened to the radio more than once a day followed by people who listened once a week or more than once a week.

Question 5 - What radio stations do you usually listen to?
We asked people what radio stations they listened to, Radio 1 and capital fm were the most popular choices. BBC Radio 1, Kiss 100, Heart and Magic were the next most popular stations with Eagle, other and people who don’t listen to the radio were the least favourite.

Question 6 - Where do you listen to the radio?
Where do you listen to the radio? The majority of people listened to the radio in the car, followed by at home, at work, on the go and I don’t listen to radio. From this it is clear to see that people like to listen to the radio whilst moving or doing something, this could be to pass time quickly.