Jingles
‘This is Heart!’ this jingle isn’t too fast paced and abrupt, it’s steady paced and calm woman’s singing voice. After each song is played the woman just says the jingle to remind you who you’re tuned in with, when the radio station changes the topic such as songs to weather etc. the woman begins to sing the jingle, to keep you paying attention and let you know that it’s changing.
Presenter: Voice and Language
The section I listened to was in the afternoon, it was called ‘Afternoon with Nick Snaith’. The presenter was male, he had a clear voice with a calm and friendly tone, it was quite laid back and soft, he sounded like he was trying to get the attention of people around the ages of 20-30 as he wasn’t too sophisticated for the older generation and he wasn’t hyper and energetic enough to be reaching out to the ages of 13-18
Genre
The general genre of this radio station was just general classics and feel good music. The pop music was usually around 5-10 years old with the occasional frequent chart fillers. There was some soft rock included, and most of the songs included a reference about love, this I felt was a good technique to fit with the genre and name of the radio station, being ‘Heart’. I felt as the music that was usually played was 5-10 years old that it could be aimed at attracting 20-30 year olds as it was the type of music they can relate to, as 13-18 year olds wouldn’t of remembered some of the songs, whereas 20-30 year olds are more likely to relate to it.
Weather/News
When the news comes on upbeat music comes on, this is rather stereotypical as most radio stations do this, so you know it’s the news that’s come on, the man presenter has been taken over by a woman for the news. She is extremely clear so the listener doesn’t miss out on vital information, she is steady and interesting and speaks in various tone so it doesn’t drone on and become boring. Next she talks about the traffic, she sounds rather sympathetic towards the people stuck in traffic and sounds rather precautious for people to let them know they should watch out, she goes onto thanking the people who text in about traffic problems, so even during the weather and news the like looking after their listeners. She then talks about the weather and is happy when she mentions there is good weather on the day so that she can relate to the listeners, by saying ‘finally some sunshine today with clear spells all day’ sounding delighted to try and make the listeners happy about the news they have just heard. She then then goes onto sport, talking about latest results at the weekend and latest news, informing people with varied tastes for news whether its for sport, general news or weather. She sounds sympthatic when talking about a team losing and insures the listeners it was a 'good game' and it was a 'close fight' which is good as she is trying to reassure listeners who might not be wanting the bad news.
Interviews and Phone-ins
The phone-in I witnessed was during a competition, when the caller phones into the radio station looking to win prizes in competitions held by the radio. When the listener calls in the presenter is friendly and gives the contestant a warm welcome onto the show. The presenter is funny and polite and makes the caller have a nice time, he makes the caller laugh from time to time and it sounds like they are both having fun, and it is also rather fun for the listener. The way they talk to each other has a sense of ‘banter’ about it, it makes you want to try and call in next time there is an opportunity.
Sound Effects/Bites
There aren’t many sound bites or effects used on the radio stations except for a few random techno-like parts on the introduction ‘this is heart’ but it can’t be too intense as it will ruin the whole theme of the ‘chilled out’ approach. Apart from this there are a few sound effects on adverts but they aren’t really part of the radio station itself. Music is played on news bulletins and weather to grab the attention of the listener, this technique is used a lot on other radio stations too, so it is rather stereotypical for the news section.
No comments:
Post a Comment