Main Questionnaire

1. What Gender are you?
Male Female


2. Which age group are you in?
15-17 18-21 22-25 26-30 31-40 40+


3. Do you listen to the Radio at all?
Yes No on Occasions


4. If you do listen to the Radio, how often do you do so?
All the time once a day more than once a day most days hardly ever


5. What are your favourite radio stations to listen to?
Capital FM Heart Radio 1, 2, Kiss 100 Eagle o ther: …………..

6. Would you be interested in a new radio station?
Yes No


7. What are your preferred genres of music?
Grime R&B Alternative Dubstep Drum and Bass Indie Rock Hip Hop Pop Rap Classical Soul Reggae



8. What is the main reason that you listen to the radio?
Music News Interviews Entertainment Gossip Traffic Announcements



9. Would you be interested in a radio station that plays more music and less talking?
Yes No


10. What sort of presenter would you prefer? And what gender?
Upbeat and Happy Slow and Relaxed / Male Female Doesn’t matter


11. Do you take part in competitions?
Yes No


12. Do you ever download Podcasts?
Yes No

13. What sort of podcasts would you enjoy?
Sport News Music Interviews Gossip


14. What time of the day do you usually listen to the radio?
Morning Afternoon Evening Late Night Early hours of the Morning


15. Does the mood you’re in change your mood for different genres of music?
For example: Tired = Fast tempo to wake you up?
Yes No

16. Do you most commonly listen to the radio going to and from a work place (e.g. School and work) in a car?
Yes No

17. Do you enjoy listening to what the presenters have to say? E.g. Shows?
Yes No

18. What name for a radio station do you prefer?
Radio Fresh DJ Dub Rock n Rolla FM Radio Ember

Dolby

Alex, go back to your brief and consider what it is you are being asked to produce- it is a news bulletin so within your planning consider the tone and style this is- quite formal- and make sure that the radio station reflects this. Local radio does tend to appeal to a wide audience and more mature target market so consider this in your product placement.

Product Placement

Our radio station is going to be made for people of the younger generation. It can be for any gender and for anyone who likes Indie, Pop, Rock, Dubstep and RnB.
As the ages for the radio station is for a younger generation, from the ages 13-30 an extremely high majority of these people will be at school and work until around 9-5. Because of this, timing schedules should be put into place so people can listen to our station when they have enough time they can tune in and listen. After listening to more wide spread radio stations, we found that ‘Radio’ fitted the same categories as our station. Due to specific timing schedules and the taste in music, we realised we could fit in a show early morning for people on their way to school, work and other situations from 7-9 and then from 5-8, this way people can either tune in early in the morning or in the evening. For the station the presenters can be rather relaxed and chilled to let the listener have a sense of security, so they can enjoy the music and the shows more. When it comes to the news bulletin the type of formality should change, as the radio station is for such a wide range (13-30) they can all relate to the casual approach for the shows, but on the news it should be more formal to symbolise the importance of this part, as it is what occurs to everyone, as it would be formal, people would be listening more and not missing out on key information where as if it was laid back and casual people would tend not to listen as much.

Mrs D

This is a good start Alex. You start to identify c and cs of radio. Don't forget you have to create a news bulletin and therefore you should analyse that too. Try to link to audience and purpose to make your analysis more descriptive.

Real Media Artefact: Heart FM

Jingles
‘This is Heart!’ this jingle isn’t too fast paced and abrupt, it’s steady paced and calm woman’s singing voice. After each song is played the woman just says the jingle to remind you who you’re tuned in with, when the radio station changes the topic such as songs to weather etc. the woman begins to sing the jingle, to keep you paying attention and let you know that it’s changing.

Presenter: Voice and Language
The section I listened to was in the afternoon, it was called ‘Afternoon with Nick Snaith’. The presenter was male, he had a clear voice with a calm and friendly tone, it was quite laid back and soft, he sounded like he was trying to get the attention of people around the ages of 20-30 as he wasn’t too sophisticated for the older generation and he wasn’t hyper and energetic enough to be reaching out to the ages of 13-18

Genre
The general genre of this radio station was just general classics and feel good music. The pop music was usually around 5-10 years old with the occasional frequent chart fillers. There was some soft rock included, and most of the songs included a reference about love, this I felt was a good technique to fit with the genre and name of the radio station, being ‘Heart’. I felt as the music that was usually played was 5-10 years old that it could be aimed at attracting 20-30 year olds as it was the type of music they can relate to, as 13-18 year olds wouldn’t of remembered some of the songs, whereas 20-30 year olds are more likely to relate to it.

Weather/News
When the news comes on upbeat music comes on, this is rather stereotypical as most radio stations do this, so you know it’s the news that’s come on, the man presenter has been taken over by a woman for the news. She is extremely clear so the listener doesn’t miss out on vital information, she is steady and interesting and speaks in various tone so it doesn’t drone on and become boring. Next she talks about the traffic, she sounds rather sympathetic towards the people stuck in traffic and sounds rather precautious for people to let them know they should watch out, she goes onto thanking the people who text in about traffic problems, so even during the weather and news the like looking after their listeners. She then talks about the weather and is happy when she mentions there is good weather on the day so that she can relate to the listeners, by saying ‘finally some sunshine today with clear spells all day’ sounding delighted to try and make the listeners happy about the news they have just heard. She then then goes onto sport, talking about latest results at the weekend and latest news, informing people with varied tastes for news whether its for sport, general news or weather. She sounds sympthatic when talking about a team losing and insures the listeners it was a 'good game' and it was a 'close fight' which is good as she is trying to reassure listeners who might not be wanting the bad news.

Interviews and Phone-ins
The phone-in I witnessed was during a competition, when the caller phones into the radio station looking to win prizes in competitions held by the radio. When the listener calls in the presenter is friendly and gives the contestant a warm welcome onto the show. The presenter is funny and polite and makes the caller have a nice time, he makes the caller laugh from time to time and it sounds like they are both having fun, and it is also rather fun for the listener. The way they talk to each other has a sense of ‘banter’ about it, it makes you want to try and call in next time there is an opportunity.

Sound Effects/Bites
There aren’t many sound bites or effects used on the radio stations except for a few random techno-like parts on the introduction ‘this is heart’ but it can’t be too intense as it will ruin the whole theme of the ‘chilled out’ approach. Apart from this there are a few sound effects on adverts but they aren’t really part of the radio station itself. Music is played on news bulletins and weather to grab the attention of the listener, this technique is used a lot on other radio stations too, so it is rather stereotypical for the news section.

Mrs D

A good start, get some more stuff up here.

Initial Questionnaire

Radio Questionnaire

1) What is your gender?
Male Female

2) How old are you?
13-16 17-20 21-25 26-30 31-35 36-40 41+

3) Do you listen to the radio?
Yes No

4) If so, how often do you listen to the radio?
Once a day more than once a day once a week more than once a week hardly ever

5) What radio stations do you usually listen to?
Capital BBC Radio 1 2 Kiss 100 Eagle Heart Magic

6) Where do you listen to the radio?
Car Home Work On the Go

Miss D

Start uploading work please so i can comment.

Initial Questionnaire Analysis

Question 1 – What is your gender?
Over half of the people that took our questionnaire are female. Most of the females that were asked on the questionnaire said that they listened to BBC Radio 1. The majority of the male sex said that they listened to Capital fm.



Question 2 – How old are you?
The majority of the people that took our questionnaire were 17 – 20 years old. In fact half of the people that took the questionnaire were 17 – 20 years old. The second highest age that we asked were 13 – 16 years old. The rest of the people that we asked were all fairly equal ages from 20-40 years. The majority of the younger generation said that they access the radio whilst ‘On – the – go’. This is mostly because of the technology that the younger generation tend to have. This could show a trend within radio stations, meaning that Capital FM and BBC Radio 1 are stations for a young age.



Question 3 – Do you listen to the radio?
80% of the people that took the questionnaire said that they listen to the radio. Only 20% said that they do not listen to the radio. The main reason why people do not listen to the radio said that they don’t because they do not have a car or a device that can access radio on the go.




Question 4 - If so, how often do you listen to the radio?
From this pie chart you can see that the majority of people listen to the radio once a day, the next biggest group of people didn’t listen to the radio at all. Then it was the people who listened to the radio more than once a day followed by people who listened once a week or more than once a week.

Question 5 - What radio stations do you usually listen to?
We asked people what radio stations they listened to, Radio 1 and capital fm were the most popular choices. BBC Radio 1, Kiss 100, Heart and Magic were the next most popular stations with Eagle, other and people who don’t listen to the radio were the least favourite.

Question 6 - Where do you listen to the radio?
Where do you listen to the radio? The majority of people listened to the radio in the car, followed by at home, at work, on the go and I don’t listen to radio. From this it is clear to see that people like to listen to the radio whilst moving or doing something, this could be to pass time quickly.

Timetable