Evaluation Podcast Script

In what ways does your media product use, develop or challenge forms and conventions of real media products?
• Our radio station includes all the codes of conventions. It includes a jingle which is a loud guitar sound, then a presenters voice introducing a section and after a sound effect of smashed glass. This is then used again on a different section, so we used it more than once to gain the audience’s attention throughout just in case they lose concentration and also to make it reoccurring throughout.
• The presenters voice was male, this linked to our research as people who took our questionnaire said that it didn’t matter to them what gender the presenter was. In our questionnaire we didn’t ask about accents so we were unable to know, so we just used a plain English accent but we made the voice seem happy and also as if it was interesting to the presenter as well as the listener.
• Repetition was used throughout the piece, the jingle was repeated and also the background music during news stories was the same, we thought this was good as it makes it all link together, if we were to change the background music constantly and the listener loses concentration at any point they could find themselves confused and they wouldn’t know what section they are at.
• The focus of the voice and language was to make the presenters happy, exciting and to make the news stories seem interesting. This was proven to work well in the final piece as the stories seemed interesting from the presenters voices, the emphasis on different parts and the explanations worked rather well.
• The sound bites used as well as phone-ins were mainly vox-pops, we used these for the audience to gain a deeper understanding for the stories and so people get an opinion from the public so they can relate to the stories.

How does your media product represent particular social groups?
• From our research, we found different ways to relate to the social groups of listeners, whether it was age or people with different tastes of genres.
• We chose a different range of genres for our radio station to be based upon from relating back to our questionnaire on the question asking for peoples preferred genres. This question helped us see what different people liked in their radio station, music-wise and also it could help us choose a specific name.
• We came up with ‘Radio Fresh’ this links with multiple genres of music, and it also refers to different things. The word ‘fresh’ basically means new and different, so we put it in our name to say it’s a different radio station as its fun and also it shows new things such as the latest news and songs. Because it refers to multiple things it leaves the listeners mind open to more than one understanding of it. I think the name is more urban and indie as well, which means that it refers to genres like Pop, Dubstep, Indie, R&B etc.

What kind of media institution might distribute your media product and why?
• Our media product was a Radio Station, so the best way to distribute our product to an audience would be over the Radio or over the internet.
• The radio is a widely used institution, everyone has a radio in their car, in some shops the radio is playing, people play it at work places which means that the radio is constantly around us daily. This means one of the best ways to get it out to our audience would be to choose a desired frequency that allows people to tune in.
• The internet is another place where radio stations occur, whether it is online streaming or podcasts that people can download 24/7 this would be another good way to distribute our product as people would have immediate access to it and also easy access.
• The software ‘iBand’ is a program used to create songs and podcasts supplying different sound effects and jingles, this is what we used and it was easy and a very good software.

Who would be the audience for your media product?
• Radio Fresh was a radio station aimed at an audience ranging between the ages of 15-30 both genders. This was a wide range to concentrate on, we had to decide on specific genres and the way we spoke to listeners so we didn’t sound like we are too formal for the younger people and too informal for the older generation, so we had to relate to everyone as a whole by the formality of the presenters during news broadcasts as we did not want to bore anyone and let them lose concentration.
• The radio stations desired genres were R&B, Hip-Hop, Indie and Dubstep, this was because our questionnaire allowed us to see what people between the ages of 15-30 wanted, so we used these genres as it is what the audience wanted.

How did you attract/address your audience?
• The jingle at the beginning is very loud and in your face, this attracted the younger generation as they like loud things as its exciting for them, then after the jingle we made the news broadcasting more subtle and calmer, for the older generation, but, we still made it exciting for younger people by splitting it all up and adding sound effects where necessary.

Looking back at your preliminary task, who do you feel you have learnt in the progression from it to the full product?
• Looking back at the preliminary task, I feel that I've learnt more about the features of ‘iBand’ the recording software used to create the two products.
• The preliminary task was recorded all onto of each other meaning that we didn’t mute backing music and effects during the speech recording, this made it sound like it was a faint echo at times and the quality of the sound just wasn’t very good.
• Also towards the end of the preliminary task we discovered different effects we could use on upcoming tasks such as different effects on the speech and also different sound effects with different volumes, this came in handy for our final product as we were able to come up with different ideas and improve what we already had.

What have you learnt about technologies from the process of constructing this product?
• For the radio recording we used Apple iMacs. On this iMacs there was a software called iBand, this is a software which allows you to record songs or in the case a radio station and supply different effects and jingles. This software is easy to use and also worked very well in constructing our product.
• After recording the product it was needed to be put into a video format for it to be able to be uploaded to ‘blogger’ and ‘YouTube’ the software for this was called iMovie, this was also an easy piece of software that changed it from a MP3 format to an MPEG4 or AVI format.

Radio Fresh Final

Radio Fresh attempt 2

Radio Fresh Attempt

Dolby

Remember to link all of your ideas back to the brief and the RMA's to make sure they are suitable for purpose and audience.

Radio Name Ideas

Radio Fresh
This is my favourite idea for a radio station name as it doesn’t link with just one particular genre of music, it links with more than one meaning to the station as it could refer to ‘fresh new songs’ and also a new radio station as 'fresh' represents something brand new and original. Because it doesn’t refer to one particular genre it leaves the listeners mind open to more than one and makes you think about what genres it could possibly be. I think this could link to genres such as RnB, Hip-hop, Indie, Dubstep etc.

DJ Dub
I’m not too keen on this name for our radio station, the reason for this is because it sounds like a radio station that purely concentrates on Dubstep, also, it sounds like it would be aimed more to a younger generation as opposed to a wider range partly due to the shortented name for dubstep. We are looking for something that applies to wider audience and also show a wider range of genres.

Rock n Rolla FM
‘Rock n Rolla FM’ sounds like it applies to more of an older generation of listeners and is concentrated on rock more than anything. This sounds like a good name, but doesn’t relate back to our planning as well as other ideas . So this name won’t be considered for the final name.

Radio Ember
Radio ember is a rather good name, as it seems like it complies well with a wide age range, It sounds lively. Although, it does sound like it is more for Rock and Indie which limits the genres to only a few of our choices for the final planning. This is the reason for me not using this as the final name, the name has to link well with the whole planning as this is the first thing people know about the radio before listening to it.

Script For Radio Fresh

*VP = Vox Pop

(Song fades into Jingle)
(Jingle)
Alex: This is Radio Fresh
Mike: This is Radio, Fresh
Pat: This, is, Radio, Fresh

(News Jingle)

Alex: Welcome to Radio Fresh's 9 o'clock news bulletin! your here with Alex, Pat and Mike to inform you on whats happening in Berkshire.

Mike: Record breaking amounts of ice in London causing serious injuries all over the city, countless ambulance calls have been made during this weather crisis, but obviously the roads are too dangerous for emergency services to be running. The government is trying to come up with solutions on how to solve this but due to the shortage of grit not much is being done to prevent this, here are what some Londoners have to say.

Londoner (VP): “It’s just amazing how many people fall over in London recently”
Londoner (VP): “I just wish that something could be done to prevent this ice”
Londoner (VP): “I fell over five times walking to work today….unbelievable”
Londoner (VP): “England just can’t cope with this weather; our whole city has come to a standstill”

Pat: If you thought Dr. Dolittle was just Fiction, you’re wrong! A scientist in Reading has recently discovered a way to translate the brainwaves of an animal into the human language. Mike Jenkins a 52 year old animal researcher from Whitley goes to Buckingham palace this afternoon to receive his OBE for animal studies. He was quoted saying “for many years now I’ve been looking into what animals are trying to say, now we finally know how to treat pets such as cats and dogs in certain situations and learn to train them correctly” Thousands of animal lovers will be crowding round Buckingham palace to congratulate Dr.Jenkings on his recent work.

Mike: And now onto the main headline news in Berkshire.

Pat: On the 22nd of February in Little Sandhurst, 17 year old Steven Ball was found dead by an early morning dog walker at the cold hour of 4:00 am. It was revealed that the student at Sandhurst school and part time sales-assistant at the Co-operative was stabbed several times whilst walking home from a late night shift. Steven Bell was found with no mobile phone or money, the contents of his wallet was scattered around the body with only membership cards and photos, all the valuables had been taken either before or after the attack. Later in the day Steven's parents were called to the scene to confirm his identity. P.C. John Michael's was called to the scene to start the investigation.

Alex (VP): This obviously is a traumatic time for family, friends and also villagers in the local area. It occurred at the early hours of this morning, but if anyone has any information about the attack, please report to the Thames Valley Police service immediately, your accounts matter.

Mike: Pandemonium at sorting offices all over Berkshire these past couple days due to the Royal Mail going on strike. Due to a series of strikes since November, people all over the Berkshire area have been missing out on vital letters and bills, causing problems all over the county. Manager of Bracknell sorting office, Steven Parker was interviewed this week ad was quoted saying ‘until people respect what we do, we don’t see why we can’t have our say back, over years we have been given the relatively unfair wages for one of the most demanding jobs, post has been a common feature to our lifestyle for decades.’ It seems this quote was rather true, and struck a few chords as members of the public speak out about how this strike has affected them

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Mike: Your back with Mike, Alex and Pat and heres traffic and sport.

(Jingle)

Alex: Exciting day for football last night, derby rivals Crowthorne and Sandhurst played last night only for the game to be called off after 68 minutes normal time! Gary Lewis clattered into Sandhursts Robbie Stack with a two-footed tackle for behind, provocking a scrap between both sides brawling for 5 minutes until Referee Stewart King abandoned the game. The FA are looking into the matter and considering a ban for Stack and also a replay that will take place on Wednesday in Crowthorne.

Pat: Onto Tennis, champion Susan Gates wins the County Grandslam for the 3rd year in a row! Gates, a 28 year old Ladies Singles Champion beat Mary Baker, a 30 year old competitor 2 sets to 1 to retain her silverware and champion title for another year.